The Air Conditioning Contractors of America (ACCA), the nation's largest association of indoor environment and energy services contracting businesses, has formed a new subsidiary company to oversee the association's growing media programs. The company, ie3media, Inc., is a wholly-owned subsidiary of ACCA, focused on creating new value for ACCA's members and customers through expanded online, mobile and print services.
"ACCA is a forward-thinking, fast-paced organization and it's important that we continue to take advantage of our key strengths in order to do what we're here to do -- help contractors achieve business success," says Joe Nichter, ACCA's 2011-2012 Chairman of the Board. "ie3media will play a key role in our future ability to provide first-class service to the entire industry."
ie3media's first offering will be a brand new magazine and website aimed at ACCA's core audience, owners and managers of the nation's most influential contracting firms. The publication, IE3: indoor environment & energy efficiency, is being built from the ground up as a mobile-ready enterprise, offering provocative, useful and fast-paced content that will be available in print, on the web, on smartphones, and on iPads. More information, including the initial media kit for advertisers, is online now at http://www.ie3online.com.
IE3 and its associated web hub will be launching in January 2012. The bi-monthly print magazine will replace the association's previous quarterly magazine, Contractor Excellence, which has been published since 2002.
Owned by ACCA, ie3media will be led by an independent board of directors. Initial board members include Chairman Larry Taylor, of AirRite Air Conditioning; Richard Dean, of Environmental Systems Associates; and, Stan Johnson, of Stan's Air Conditioning.
Paul Stalknecht, ACCA President & CEO, has also been named President & CEO of ie3media. Stalknecht has appointed Kevin Holland to serve as ie3media's Executive Vice President & Chief Operating Officer. Holland will also continue to serve as ACCA Senior Vice President for Business Operations & Membership.
"ACCA's members are seeing significant opportunities to expand their expertise and offerings in the indoor environment and energy services arena," Stalknecht says. "We are committed to helping contractors take advantage of those opportunities, both through the association's services and through new offerings from ie3media."
For information about advertising opportunities in IE3 and related media, contact Tom Murphy, ie3media's Director of Sales, at 703-824-8875 or tom.murphy@acca.org. For editorial information, contact Melissa Broadus, IE3 managing editor, at 703-824-8842 or melissa.broadus@acca.org.